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Case study · EdTech · exam prep

How we built FocusRead.

Daily reading training for CAT aspirants, built around reading speed and comprehension for the VARC section.

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Client
FocusRead
Industry
EdTech · exam prep
Market
India
Engagement
Learning product MVP
Platforms
Web app
Daily training loop built for one exam
What we delivered
MVP developmentProduct designLearning loops
The brief

The problem to solve.

Many CAT candidates lose marks in reading comprehension not on content but on slow, regressive reading under time pressure.

“FocusRead for CAT: read faster, score higher in VARC.”The promise FocusRead makes to its users
Our approach

From brief to launch.

  1. 01

    Insight

    CAT candidates often lose reading marks to slow, regressive reading, not the content.

  2. 02

    Design

    Designed a short daily drill that builds a habit.

  3. 03

    Build

    Built onboarding, daily training sessions and progress tracking.

The solution

What we shipped.

Onboarding that places the learner and sets a goal

Daily training sessions for reading speed and focus

Accounts and progress tracking

Under the hood

Engineering choices.

Next.jsself-hosted
  • Habit-forming daily practice loops
  • Focused onboarding for a single exam audience
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